Privacy Policy

Overview

This Privacy Policy explains how GB Toys & Models ("we", "us", "our") collects, uses, discloses, and protects your information when you visit our website, create an account, make a purchase, or otherwise interact with us.

Information We Collect

We may receive, collect, and store information you enter on our website or provide to us in any other way.

Information you provide to us

Depending on how you use our website, we may collect:

Account and identity details: name, email address, password, and personal profile information

Communications: messages you send us, support requests, and other correspondence

User-generated content: comments, feedback, product reviews, and recommendations

Payment details: payment information, including credit card details (processed via our payment providers)

Information collected automatically

When you use our website, we may automatically collect:

Internet Protocol (IP) address used to connect your device to the internet

Device and connection information (such as browser type, device identifiers, and network details)

Purchase history and transaction-related information

Session and usage data, including:

page response times

length of visits to certain pages

page interaction information

methods used to browse away from pages

How We Use Your Information

We use your information to:

Provide, operate, and maintain our website and services

Create and manage user accounts

Process orders, payments, and transactions

Deliver products and services and provide customer support

Communicate with you about your account, purchases, and service-related updates

Respond to inquiries and handle complaints

Improve our website performance, user experience, and offerings

Monitor and help prevent fraud, abuse, and security incidents

Comply with legal obligations and enforce our terms

Legal Bases for Processing (UK/EU)

Where applicable, we process personal data under one or more of the following legal bases:

Contract: to provide services you request and fulfill purchases

Legitimate interests: to operate, improve, and secure our business and website

Consent: where you have given permission (for example, certain marketing communications)

Legal obligation: to meet regulatory and legal requirements

How We Share Information

We may share your information with:

Service providers who help us operate our business (for example, website hosting, analytics, payment processing, customer support tools)

Payment processors to process transactions (we do not store full payment card details unless explicitly stated)

Professional advisers (lawyers, accountants, auditors) where necessary

Authorities or other parties when required by law, legal process, or to protect rights and safety

Business transfers in connection with a merger, acquisition, or sale of assets

We do not sell your personal information.

Cookies and Similar Technologies

We may use cookies and similar technologies to operate our website, understand usage, and improve performance. You can control cookies through your browser settings. Some features may not function properly if cookies are disabled.

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We keep personal information only as long as necessary for the purposes described in this policy, including to comply with legal, accounting, or reporting requirements.

Your Rights

Depending on your location, you may have rights to:

Access the personal information we hold about you

Request correction of inaccurate or incomplete information

Request deletion of your personal information

Object to or restrict certain processing

Request portability of your information

Withdraw consent where processing is based on consent

Lodge a complaint with a data protection authority

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact GB Toys & Models at: